These Terms of Service (“Terms”) govern your use of gocta.ai, operated by Good At Marketing LLC (“gocta.ai”, “we”, “us”, “our”), 4278 Fox Trace Road, Boynton Beach, FL 33436.
1. Agreement
By creating an account or using gocta.ai, you agree to these Terms and to our Privacy Policy. If you use the service for an organization, you represent that you are authorized to bind it.
2. The service
gocta.ai is an AI-powered lead system: AI-assisted forms, automated email, SMS, and chat replies, spam filtering, a lightweight CRM/pipeline, and - where enabled - closed-deal conversion reporting to advertising platforms. Features, functionality, and availability may change over time.
3. Accounts
You must provide accurate information, keep your credentials secure, and are responsible for all activity under your account. You must be at least 18 years old and able to form a binding contract.
4. Plans, trial, and billing
- 14-day free trial, no credit card required.
- Paid plans, as described on our Pricing page: Starter $89/mo (40 verified leads/month, $2.50/lead overage from prepaid wallet), Growth $200/mo (100 verified leads/month), Professional $300/mo (250), Enterprise $500/mo (500). Prices are in U.S. dollars and may change with notice.
- SMS add-on (optional): one-time A2P setup fee, monthly platform fee per number, and per-segment usage — billed from your prepaid wallet; Twilio/carrier pass-through is included in published rates.
- Billing is processed by Stripe. Paid subscriptions renew automatically each billing period until cancelled. You may cancel at any time and access continues through the end of the paid period.
- SMS is an optional, pay-as-you-go add-on. When you enable SMS, messaging is billed from a prepaid balance (credits) you purchase, plus a monthly per-number fee. Credits are consumed as messages are sent and as AI replies are generated, at the rates shown in-app (which may change with notice). Amounts spent on SMS and the monthly number fee are non-refundable, and credits have no cash value.
- Except where required by law, payments are non-refundable, and we do not provide refunds or credits for partial periods, unused leads, unused SMS credits, or downgrades.
5. Your data and content
You own the data and content that you and your leads submit (“Customer Data”). You grant us a limited, worldwide, royalty-free license to host, process, transmit, and display Customer Data solely to provide, secure, and improve the service (including automated AI processing and, where you enable it, conversion reporting). Our handling of personal data is described in the Privacy Policy.
6. Your responsibilities and acceptable use
You are solely responsible for how you use gocta.ai to communicate with your leads and for complying with all applicable laws - including email and marketing laws (e.g. CAN-SPAM, CASL), telemarketing and texting laws (e.g. the TCPA, where SMS features apply), and privacy and consent laws (e.g. GDPR) - including obtaining any consent required from your leads. You will not use the service to send unlawful, deceptive, harassing, infringing, or unsolicited bulk messages, to violate others’ rights, or to attempt to breach or interfere with the service’s security or operation.
7. SMS messaging
Where you enable SMS on your forms, gocta.ai sends and receives text messages on your behalf through our telecom provider, Twilio, and facilitates your registration for carrier application-to-person messaging (A2P 10DLC) under our platform.
- Your compliance responsibility. You are solely responsible for obtaining valid, express written consent from each recipient before texting, for honoring opt-out (“STOP”) and help (“HELP”) requests, and for complying with the TCPA, CTIA guidelines, carrier rules, and all applicable laws. You will provide accurate business and campaign information for carrier registration and will not text anyone who has not opted in.
- Registration and deliverability. SMS requires carrier and brand/campaign registration, which we facilitate but do not guarantee will be approved or completed within any particular timeframe. We do not guarantee message delivery, speed, throughput, or that carriers will not filter, block, or rate-limit messages.
- Charges. SMS is prepaid and pay-as-you-go: each message and each AI reply draws from your balance at the rates shown in-app, plus a monthly per-number fee. We may pause SMS sending when your balance is insufficient or a number’s fees are unpaid. Amounts spent are non-refundable.
- Suspension for misuse. We, or the carriers, may suspend or terminate your SMS access for violations of law, carrier or CTIA rules, high opt-out or spam complaint rates, or prohibited content. STOP requests are honored immediately and permanently until the recipient opts back in.
8. AI-generated content
Replies and other outputs are generated by automated AI and may be inaccurate, incomplete, or inappropriate. You control whether AI replies are enabled, and you are responsible for the content sent from your account. We are not responsible or liable for AI outputs you choose to enable or send.
9. Intellectual property
We and our licensors own the gocta.ai platform, software, and brand. These Terms grant you a limited, non-exclusive, non-transferable, revocable right to use the service; no other rights are granted, and you will not copy, modify, resell, reverse-engineer, or create derivative works of the service except as permitted by law.
10. Third-party services
The service relies on and integrates third-party providers (including Google/Firebase, Postmark, Twilio, Stripe, Meta, and Google Ads). Their terms and privacy practices govern their portions of the service, and we are not responsible for the acts, omissions, availability, or performance of third-party services or for outcomes on advertising platforms or carrier networks.
11. Service availability and changes
We provide the service on a commercially reasonable-efforts basis. We do not guarantee that the service will be uninterrupted, error-free, or available at any particular time, and we may perform maintenance, and modify, suspend, or discontinue features, with or without notice. We are not liable for any interruption, delay, data loss, or degradation arising from such changes or from circumstances outside our reasonable control.
12. Disclaimers
The service is provided “as is” and “as available,” without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement, to the fullest extent permitted by law. We do not warrant any specific results, including lead volume, email or SMS deliverability, response times, spam-filtering accuracy, or advertising performance.
13. Limitation of liability
To the fullest extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of or relating to the service, even if advised of the possibility. Our total aggregate liability for any claim will not exceed the greater of (a) the amounts you paid us for the service in the twelve (12) months before the event giving rise to the claim, or (b) one hundred U.S. dollars ($100).
14. Indemnification
You will defend, indemnify, and hold harmless Good At Marketing LLC and its owners, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from your Customer Data, your use of the service, your communications with leads (including email and SMS), or your violation of these Terms or applicable law.
15. Force majeure
We are not liable for any failure or delay in performance caused by events beyond our reasonable control, including acts of God, natural disasters, severe weather, power or internet failures, outages or failures of third-party providers or networks, denial-of-service or other attacks, labor disputes, or government actions.
16. Termination
You may cancel at any time. We may suspend or terminate your access for breach of these Terms, non-payment, or legal or safety reasons. On termination, your right to use the service ends. For up to 30 days after termination you may request an export of your Customer Data, after which we may delete it in the ordinary course, subject to legal retention requirements.
17. Governing law and disputes
These Terms are governed by the laws of the State of Florida, without regard to conflict-of-laws rules. You agree that any dispute will be brought exclusively in the state or federal courts located in Palm Beach County, Florida, and you consent to their jurisdiction, except that either party may seek injunctive relief in any court of competent jurisdiction.
18. Miscellaneous
If any provision is held unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. These Terms and the Privacy Policy are the entire agreement between you and us regarding the service.
19. Changes
We may update these Terms from time to time. Material changes will be notified, and continued use after they take effect means you accept them.
20. Contact
Good At Marketing LLC, 4278 Fox Trace Road, Boynton Beach, FL 33436 - donnie@goodatmarketing.com.