The platform

The whole stack, running itself.

AI forms out front, an operator that answers and follows up, every conversation in one inbox, a pipeline that keeps itself honest - and closed deals sent back to your ad platforms with their real value. One place, operated for you.

Pipeline

Never stale. Never nagged.

Real deal stages - new, working, proposal sent, won, lost - with deal value, notes and a full stage-history timeline. Stages advance automatically when a new lead arrives or a booking is detected, and when a deal is won, it's sent back to your ad platforms with its real value. Drag the rest yourself.

WORKING32
Atlas Fitness
new lead in
Fern Legal
follow-up sent
WON9
Vantage Roofing
booking detected
Northgate HVAC
conversion sent to Meta
Rae Delgado
"Perfect, see you Thursday"
EMAIL
M. Alvarez
"do you do islands?" - operator replied
CHAT
S. Patel
"Can you text me a quote?" - operator replied
SMS
Inbox

Every conversation. One thread.

Email, live chat, SMS, and the operator's own replies land in a single thread per contact, with the full history attached to the deal. Full AI text-back is available as a wallet add-on.

Ad-conversion tracking

Your ad data is always perfect - including closed deals.

Most CRMs optimize your ads to leads. The money is in closed deals. Mark a deal won and gocta sends it back to your ad platforms with the real deal value attached - not just a lead event. Click-IDs (gclid, gbraid, wbraid, fbclid and more) are captured through your embedded forms and chat and held for 90 days, so the win still finds its way back to the exact ad that earned it.

Every lead's origin is captured at first touch - paid search, paid social, organic, referral, email, or direct - and held for 90 days. On Proof, the Lead sources report breaks down leads and closed-deal revenue by channel. Not GA4; gocta's own first-touch capture from your forms and chat.

Meta PROVEN LIVE
A won deal fires a Purchase event back to Meta with the real deal value.
Google Ads BUILT & WIRED
A won deal sends a conversion back to Google Ads with the real deal value.
Outbound events
lead.created deal.stage_changed deal.won deal.booked
Inbound
Revenue from your billing stack → tied to the lead
Integrations

Plugs into your stack.

gocta emits HMAC-signed webhook events when a lead is created or a deal changes stage, wins, or books - so Zapier, Make, or your own systems can listen. Send revenue events back from Stripe, QuickBooks, Wave, or wherever you track billing, and gocta ties them to the originating lead for lifetime value. You connect the source; gocta tracks what comes in.

One login. Zero babysitting.

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Replaces your CRM - and optimizes the ads that feed it