<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>gocta.ai - The Operator&apos;s Log</title><description>Playbooks, teardowns and dispatches from the end of the CRM era.</description><link>https://gocta.ai/</link><language>en-us</language><item><title>Fire your CRM. Hire an operator.</title><link>https://gocta.ai/blog/fire-your-crm/</link><guid isPermaLink="true">https://gocta.ai/blog/fire-your-crm/</guid><description>A CRM is a filing cabinet you have to work. It stores leads; it doesn&apos;t answer them. Here&apos;s the case for replacing the database with an operator that actually does the job.</description><pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate><author>Donnie Strompf</author></item><item><title>Speed-to-lead: the 5-minute rule is now the 60-second rule</title><link>https://gocta.ai/blog/speed-to-lead-60-second-rule/</link><guid isPermaLink="true">https://gocta.ai/blog/speed-to-lead-60-second-rule/</guid><description>The classic research said answer a web lead within 5 minutes or lose them. Instant replies changed the math - here&apos;s the new window, and how to hit it without hiring a night shift.</description><pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate><author>Donnie Strompf</author></item></channel></rss>